An institute for


Heartland Whole Health Institute is dedicated to transforming health care - beginning in the Heartland and scaling to disrupt the national health crisis.

What is a Whole
       Health Approach?

A whole health approach puts the patient at the center of a collaborative, preventative, and value-based care model. Whole health considers the needs of the whole person with the goal of preventing disease, improving health outcomes, and sustaining wellness.

What We Do

Heartland Whole Health Institute advocates, educates, and guides the implementation of an innovative system, rooted in whole health and the realignment of financial incentives.

Care Delivery Model

We deploy whole-person, patient-centered care models that prioritize preventative care, utilize care teams, and engage people in their own health.

Payment Model

We work to implement value-based payment models that incentivize providers for improved patient outcomes over quantity of services.

Regional Engagement

We expand regional access to quality care, particularly specialty care, in Northwest Arkansas.

Research and Technology

We leverage research and cutting-edge innovation to transform health care.

Policy and Public Affairs

We advocate for policies and models supporting health care for all.

       Future Home

Construction of the Heartland Whole Health Institute facility is underway with the goal of opening in early 2025. The 75,000-square-foot building includes office space and community gathering areas designed by Marlon Blackwell Architects. Heartland Whole Health Institute will be located on the campus of Crystal Bridges Museum of American Art in Bentonville, Arkansas near Alice L. Walton School of Medicine.

Founded in 2021, the School of Medicine will offer a four-year, medical degree-granting program that builds on foundational sciences and clinical practices with a compassionate, inclusive, and whole-person approach to care. Pending accreditation, the School will welcome its first class of students in 2025.